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George at Asda wireframe design and research project

UX Design | Wireframing | Information Architecture | User Journey Mapping |  Presentation | Web design | Ecommerce Design | Trend Page | Product details page | Product listing page | UX research | Ecommerce website research project


The Challenge

Research project to explore layout options and ways of improving the usability and conversion for  product details page, product listing page and trend page. Create layout suggestions to test.

The Solution

When redesigning the George at ASDA website, I undertook a big research project in which I looked at a variety of other successful fashion brands and compared their style guide pages, product listing pages and product detail pages. I then produced wireframes with the elements I felt were necessary for George at ASDA. This was a fascinating research project which actually helped considerably when working on the Jacques Vert Group website redesign.

To create consistency across the George website, I produced online brand guidelines. After redesigning the site, I felt it was important to create a set of guides that other designers could pick up and use. It is vital for the customer journey that consistent font sizes, CTAs, colours and website branding remain constant throughout. The guides proved to be very useful and were used frequently.



George is a fast paced fashion brand, that produce fashion clothing for men, women and children and recently incorporated home as part of the brand

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