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George Online Brand Guidelines

The digital brand guidelines for George at ASDA to be used by designers and studio managers


The Challenge

To create a consistent style across the website and improve conversion and engagement by designing creative landing pages for trends.

The Solution

I developed digital brand guidelines which I shared with the developers and designers, in order for more consistency within the trends pages and through the whole website.


I created trend pages, and was given a lot of freedom to design and display the products in a way that enhanced the theme. I worked with copywriters to develop new ideas and designs for the website.



George is a fast paced fashion brand, that produce fashion clothing for men, women and children and recently incorporated home as part of the brand

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