Rent Musical Campaign
The creative concept, design and multi-channel campaign for a production of Rent
The Challenge
To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.
The Solution
I worked closely with the production team as they already had an idea of using 4 core colours (from the original broadway production) against and rusty backdrop. I then adapted this idea and translated it across digital and print.
I used this 4 colour concept on imagery and throughout the programme. The programme was landscape and focused on this colour theme and white brick design. I adapted this across many mediums including clothing, print, digital, web, social media, photography, and the programme.
CLIENT:
Rent
(for Centre Stage London)
Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years
