Rent Musical Campaign

MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Portrait Photography Direction, Typography, Digital Photography Manipulation, Design roll out

COLLABORATORS: Production Team, Board of Trustees

CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers 

FORMATS: Print, Digital, Video

AUDIENCE: New musical theatre audiences, organic theatre audiences

SUCCESS: Sold out the production

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The Challenge

To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.

The Solution

I worked closely with the production team as they already had an idea of using 4 core colours (from the original broadway production) against and rusty backdrop. I then adapted this idea and translated it across digital and print.

I used this 4 colour concept on imagery and throughout the programme. The programme was landscape and focused on this colour theme and white brick design. I adapted this across many mediums including clothing, print, digital, web, social media, photography, and the programme.

CLIENT:

Rent

(for Centre Stage London)

Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years 

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