The Pirates of Penzance Campaign
MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Portrait Photography, Typography, Digital Photography Manipulation, Design roll out
COLLABORATORS: Production Team, Board of Trustees
CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers
FORMATS: Print, Digital, Video
AUDIENCE: New musical theatre audiences, organic theatre audiences
SUCCESS: Sold out the production
To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.
This was a really exciting project as it was part of the 50th anniversary year for the organisation, so I was able to use elements of than within the design, for example the ships flag.
This production is a quirky Gilbert & Sullivan show, so this silliness and playfulness needed to be reflected in the campaign and in the design.
I directed the photography so be spoofy and full of character, much like the characters in the show, the colours were bright illustrative, idyllic and playful, to represent the feel of the whole production.
The campaign was a big success and completely sold out the show.
Centre Stage London
Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years