Lumen Album Design & Launch Campaign
MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Digital Photography Manipulation, Design roll out
COLLABORATORS: Production Team
CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers
FORMATS: Print, Digital, Video
AUDIENCE: Apple Music and Spotify
To concept, design, launch and promote Lumen’s album Lumen de Lumine. The concept needed to follow the idea of shining light.
After conversations with the client we agreed that the idea of the northern lights as a theme worked well for the concept. I drafted a range of ideas and we settled on an graphic where I had created an image that used bright powerful colours, with the idea that the viewer is on a journey across the water, travelling between the mountains to the sky.
They were very pleased with the final outcome, as I’d worked with them to ensure the idea and creative design matched the music.
I also designed a 24 page booklet, CD, social media posts, launch poster, digital graphics for PR and graphics for Spotify and Apple Music.
The album Launched in August 2018.