Joy of Summer Campaign

MY ROLE: Art Direction, Concept Creation, Internal Presentation, Design roll out, Storyboard Design and Direction to Animator

COLLABORATORS: Marketing Managers, Ecommerce Managers, Head of Design

CHANNELS: Digital Only. Website takeover, Google Display Network, Affiliate Network, Paid Social Media including; Instagram, Facebook, Youtube, Tiktok. 

FORMATS: Static, Carousel and Animation

AUDIENCE: New, Converted and Loyal

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The Challenge

To concept and design the August promotional Campaign, which would be live for a month. The campaign needed to be eye-catching, highlight products, highlight the promotion and increase brand awareness. The concept needed to work across multiple channels and platforms.

The Solution

I worked closely with the Marketing team, Ecommerce team and Head of Design to concept ideas for this promotion, I was keen for it to be playful and for the characters to feature alongside the products.

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The idea of the characters relaxing on (product) lilos in a pool, was well received throughout the business and added a highly playful story to the August promotion. 

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With Lily's Kitchen I've been lucky to be able to explore and test out creative ideas, this campaign was also well received online and lead to a high conversion across the ecommerce site.