Joy of Summer Campaign
MY ROLE: Art Direction, Concept Creation, Internal Presentation, Design roll out, Storyboard Design and Direction to Animator
COLLABORATORS: Marketing Managers, Ecommerce Managers, Head of Design
CHANNELS: Digital Only. Website takeover, Google Display Network, Affiliate Network, Paid Social Media including; Instagram, Facebook, Youtube, Tiktok.
FORMATS: Static, Carousel and Animation
AUDIENCE: New, Converted and Loyal
To concept and design the August promotional Campaign, which would be live for a month. The campaign needed to be eye-catching, highlight products, highlight the promotion and increase brand awareness. The concept needed to work across multiple channels and platforms.
I worked closely with the Marketing team, Ecommerce team and Head of Design to concept ideas for this promotion, I was keen for it to be playful and for the characters to feature alongside the products.
The idea of the characters relaxing on (product) lilos in a pool, was well received throughout the business and added a highly playful story to the August promotion.
With Lily's Kitchen I've been lucky to be able to explore and test out creative ideas, this campaign was also well received online and lead to a high conversion across the ecommerce site.
Lily's Kitchen are a high quality pet food brand that uses natural proper ingredients in their recipes for cats and dogs. The brand personality is fun, energetic and playful.