Jesus Christ Superstar Campaign
MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Portrait Photography, Typography, Digital Photography Manipulation, Design roll out
COLLABORATORS: Production Team, Board of Trustees
CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers, Branded Clothing
FORMATS: Print, Digital, Video, Clothing
AUDIENCE: New musical theatre audiences, organic theatre audiences
SUCCESS: Sold out the production
The Challenge
To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.
The Solution
I was limited with the logo for use as there are strong copyright restrictions for this show, however I created a range of collateral to promote the show, including stylised headshots for each cast member, branded named clothing, social media campaigns, website and branded booklet.
The show successfully sold out for its entire run in 2014.
*Original logo provided by The Really Useful Group.
CLIENT:
Jesus Christ Superstar
(for Centre Stage London)
Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years
