High Society Musical Campaign
MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Typography, Illustration, Photography Direction, Video Production, Design roll out
COLLABORATORS: Production Team, Board of Trustees
CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers
FORMATS: Print, Digital, Video
AUDIENCE: New musical theatre audiences, organic theatre audiences
SUCCESS: Sold out the production
To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.
The concept for high society was clear from the outset, it needed to be art deco, 1920's inspired and connected with the car.
Having researched 1920's style illustrations of cars, my solution was to design an illustration of a posh car facing the viewer, the point to be that the car is sitting high above the viewer, much like the character's perception of themselves within the musical.
I used blues and greens and golds, to follow in the art deco colouring. The font I chose was simple and tall, it also had an 'art deco' feel to it, without being over-the-top.
I used this design across social media, print, video, posters, flyers, events, and the theme was used by the production team within the show.
(for Centre Stage London)
Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years