Ghost the Musical Campaign

The Challenge

To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.

The Solution

I wanted to convey the idea used in the musical, of a ghost seeing the light. The heart monitor is a sound heard throughout the show and I wanted to incorporate this.

With lighting the character is shown with a blue light which I also incorpo- rated into the concept. I worked closely with the production team to ensure this matched their vision for the show.

Using this design I promoted the show across social media, web and print and successfully sold out the run in 2016.