Fullcircle Trend E-zine and Email Design
Ecommerce Design | Multi-device design | Trend Page | Digital design | Fashion Ecommerce | Digital brochure | ECRM | Email design | Email build | Digital design | Trend pages | Ecommerce design | Layout design | Email testing | HTML coding
Digital publication design and email marketing design to promote the trends, new products, new patterns and fashion guides for Firetrap's sister brand Fullcircle. In 2012.
Every week I worked with a copywriter to design a new email design for Fullcircle, this email was also translated to a landing page and digital publication suitable for iPad.
Each email had a different theme, such as; a colour trend, colour theme, new collection launch, new product launch. I was given a lot of freedom to create stylish trend content that reflected patterns or colours used within the products and able to use punchy colours within the fonts and CTA to enable the whole design to work well with the products.
Fullcircle was a boutique British fashion brand, transcending fashion product, denim and tailoring. It started in 1996, and sold in stores such as Selfridges, ASOS.com, and Fenwick, it was bought out in 2011 by sports direct.