Evita campaign
The creative concept, design and multi-channel campaign for a production of Evita
The Challenge
To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.
The Solution
Similar to Jesus Christ Superstar, I was restricted with the logo usage, and we had to use the logo provided for the show marketing and promotion by the copyright owners. I used the deep red colour as a theme, and the colours of this logo were adapted throughout the show lighting and set.
For the programme and marketing, I focused on the deep red colour and black and white and aged photography to fit into the period of time this show was set. I produced headshots that had an aged feel to them. I promoted the show over many platforms including, events, social media, clothing, web design and the programme.
This show successfully sold out in 2016.
CLIENT:
Evita
(for Centre Stage London)
Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years
