Evita campaign

MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Portrait Photography Direction, Typography, Digital Photography Manipulation, Design roll out

COLLABORATORS: Production Team, Board of Trustees

CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers 

FORMATS: Print, Digital, Video

AUDIENCE: New musical theatre audiences, organic theatre audiences

SUCCESS: Sold out the production

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The Challenge

To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.

The Solution

Similar to Jesus Christ Superstar, I was restricted with the logo usage, and we had to use the logo provided for the show marketing and promotion by the copyright owners. I used the deep red colour as a theme, and the colours of this logo were adapted throughout the show lighting and set.

For the programme and marketing, I focused on the deep red colour and black and white and aged photography to fit into the period of time this show was set. I produced headshots that had an aged feel to them. I promoted the show over many platforms including, events, social media, clothing, web design and the programme.

This show successfully sold out in 2016.

CLIENT:

Evita

(for Centre Stage London)

Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years 

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