MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Portrait Photography Direction, Typography, Digital Photography Manipulation, Design roll out
COLLABORATORS: Production Team, Board of Trustees
CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers
FORMATS: Print, Digital, Video
AUDIENCE: New musical theatre audiences, organic theatre audiences
SUCCESS: Sold out the production
To concept the visual graphics and theme for the musical and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.
Similar to Jesus Christ Superstar, I was restricted with the logo usage, and we had to use the logo provided for the show marketing and promotion by the copyright owners. I used the deep red colour as a theme, and the colours of this logo were adapted throughout the show lighting and set.
For the programme and marketing, I focused on the deep red colour and black and white and aged photography to fit into the period of time this show was set. I produced headshots that had an aged feel to them. I promoted the show over many platforms including, events, social media, clothing, web design and the programme.
This show successfully sold out in 2016.
(for Centre Stage London)
Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years