Lily's Kitchen Pet Feeding Guide
UX Design | Wireframing | Information Architecture | User Journey Mapping | Presentation | Project Management | Project Launch
Uspire asked me to create a network for their members, coaches and internal team, and to digitise their coaching process; the idea being to create a platform for members to access their coaching documentation and to communicate with each other.
I began by mapping out which type of content would be seen by which audience member, and how the information architecture might work. It quickly became apparent that there was no concise user journey and this needed to be created first. This first navigation was then redeveloped to the sketched information architecture (on the right) taken from the user journey maps.
It was crucial to create the User Journey maps for each audience type to ensure that no steps were missed when creating the platform, and to create a seamless experience for the user. This was adapted slightly as the platform was created but became the reference point for the whole process.
Uspire were keen to get the platform launched within a month, so we agreed that it would be easier and more cost effective to use an existing platform. I undertook research and pitched Jostle to the team, which perfectly matched the needs required.
The ‘News’ page is set up as a homepage and the content is filtered for each audience type; users see only the content we want them to see. This page gives them a hub to come to, to access their personal documents, guides and additional content.
The platform launched in February 2019.
The Uspire Group
Uspire are a management consulting company that energise people to transform business, by providing training and development in leadership, sales and negotiating