Christmas Cake Cabaret Campaign
MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Design roll out, Portrait Photography, Digital Photography Manipulation
COLLABORATORS: Production Team, Board of Trustees
CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers
AUDIENCE: New musical theatre audiences, organic theatre audiences
SUCCESS: Sold out the production
To concept the visual graphics and theme for the cabaret and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.
I worked closely with the musical director and director for this production on the concept of the show, graphics and marketing. The production was to be called Christmas Cake, and I discussed the idea of having Christmas sparkle and glitter burst from a cake, this was then the idea for the brochure as seen above, and the running concept through the campaign marketing.
I decided for the social marketing that I would once again use head shots of the cast, but edited onto a sparkly festive background, I directed a 'silly' photo shoot involving the cast individually pulling a face or posing with a festive item. These photos were posted across social media, creating hype around the show and the cast shared the photos to sell tickets. The production sold out and was a great success.
Centre Stage London
Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years