Centre Stage: Unplugged

MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Portrait Photography Direction, Typography, Digital Photography Manipulation, Design roll out

COLLABORATORS: Production Team, Board of Trustees

CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers 

FORMATS: Print, Digital, Video

AUDIENCE: New musical theatre audiences, organic theatre audiences

SUCCESS: Sold out the production

Evita1 Copy.jpg

The Challenge

To concept the visual graphics and theme for the cabaret  and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.

The Solution

I worked closely with the creative and production teams, as the concept of the show was about performing popular songs from the charts and musicals without electrical instruments, i.e piano and guitar.

 

I created a few options for the logo but the production team liked the idea of the sketched hand drawn logo. I used this logo across marketing platforms and as a theme across the show, with it used on clothing and in the programme. 

The concept for the printed programme was to be like a newspaper, it was printed on recycled paper and in black and white (except for the logo) and the cast and production information was written as news articles. This was folded in half twice and handed out as people entered the theatre. I tied the whole concept together and the production team were very happy.

CLIENT:

Centre Stage: Unplugged

Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years