Chew Sticks Launch Campaign
MY ROLE: Art Direction, Concept Creation, Internal Presentation, Design roll out, Storyboard Design and Animator Direction
COLLABORATORS: Marketing Managers, Ecommerce Managers, Head of Design
CHANNELS: Digital Only. Website takeover, Google Display Network, Affiliate Network, Paid Social Media including; Instagram, Facebook, Youtube, Tiktok.
FORMATS: Static, Carousel and Animation
AUDIENCE: New, Converted and Loyal
To concept, design, launch and promote the new Chew Sticks treats range for Dogs. The idea needed to emphasise the colourful packaging and highlight the whole range.
I worked closely with the marketing team, ecommerce team and head of design to concept ideas and stories to promote the range. A lot of the branding is often playful and illustrative, so I want to find a colourful solution that made the product stand out, whilst complementing the entire much bigger treats collection..
I liked the idea that each flavour made the dog feel a different way and told the story from the dog's perspective.
The campaign has been successful and generated great brand awareness and online sales for this new range.
Lily's Kitchen are a high quality pet food brand that uses natural proper ingredients in their recipes for cats and dogs. The brand personality is fun, energetic and playful.