Chew Sticks Launch Campaign

MY ROLE: Art Direction, Concept Creation, Internal Presentation, Design roll out, Storyboard Design and Animator Direction

COLLABORATORS: Marketing Managers, Ecommerce Managers, Head of Design

CHANNELS: Digital Only. Website takeover, Google Display Network, Affiliate Network, Paid Social Media including; Instagram, Facebook, Youtube, Tiktok. 

FORMATS: Static, Carousel and Animation

AUDIENCE: New, Converted and Loyal

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The Challenge

To concept, design, launch and promote the new Chew Sticks treats range for Dogs. The idea needed to emphasise the colourful packaging and highlight the whole range.

The Solution

I worked closely with the marketing team, ecommerce team and head of design to concept ideas and stories to promote the range. A lot of the branding is often playful and illustrative, so I want to find a colourful solution that made the product stand out, whilst complementing the entire much bigger treats collection..

I liked the idea that each flavour made the dog feel a different way and told the story from the dog's perspective.

The campaign has been successful and generated great brand awareness and online sales for this new range. 

CLIENT:
Lily's Kitchen

Lily's Kitchen are a high quality pet food brand that uses natural proper ingredients in their recipes for cats and dogs. The brand personality is fun, energetic and playful.