Cabaret: Left of Centre Stage campaign

MY ROLE: Creative Direction, Concept Creation, Internal Presentation, Portrait Photography Direction, Typography, Digital Photography Manipulation, Design roll out

COLLABORATORS: Production Team, Board of Trustees

CHANNELS: Digital: Website takeover, Organic Social Media including Instagram, Facebook, Youtube. Print: Booklet, Posters, Flyers 

FORMATS: Print, Digital, Video

AUDIENCE: New musical theatre audiences, organic theatre audiences

SUCCESS: Sold out the production


The Challenge

To concept the visual graphics and theme for the cabaret  and create a marketing strategy to promote the show and sell tickets. Working closely with the show's production team.

The Solution

I worked closely with the creative and production teams, and we discussed the idea of using a spotlight within the show, I translated that idea onto the booklet, in the form of a fold out corner, and in the concept for the poster and title of the show.


I also worked with the cast and production team as the theme of their cabaret was ‘lesser-known songs within shows’, and ‘singers performing songs they wouldn't normally be able to’, so I undertook a photo shoot that involved dress up, and we agreed on the idea of an instagram takeover where the cast is reacting to one another in a separate image.

The show successfully sold out in 2016.


Left of Centre stage

Centre Stage London is a central London based amateur theatre charity that has been entertaining audiences with musicals and cabarets for over 50 years